ABSTRACT
This article delves into the intersection of Non-Fungible Tokens (NFTs), the art world, and the instrumental role of social media in advancing the proliferation of digital collections. NFTs, unique digital assets built on blockchain technology, have sparked a revolution in art ownership, identity verification, and creative expression. Through comprehensive exploration of its significance, challenges, and opportunities, this study demonstrates how NFTs have democratized art ownership, provided global recognition to artists of diverse backgrounds, and simultaneously granted direct access to collectors. A significant driving force behind the success of this blockchain technology lies in its investment potential. Social media platforms have transformed into virtual galleries, effectively amplifying artists' voices, enhancing societal insights and cultural levels, and shedding light on the global visibility of NFT projects. Case studies of successful NFT collaborations underscore the coexistence between NFTs and social media, highlighting the potential of both mediums in shaping the future of art and creativity. While acknowledging concerns such as copyright issues and environmental impacts, this article underscores the need for responsible actions and ongoing research to ensure a sustainable and pervasive future for NFTs in the art world.
Keywords: NFTs, Art World, Social media, Digital collections, Blockchain, Democratization, and NFT opia.
Citation: Mehr AA., and Shahim A. (2023). NFTs and the art world: understanding the role of social media in the emergence of digital collections, Br. J. Arts Humanit., 5(6), 277-290. https://doi.org/10.34104/bjah.02302770290
