In this fourth industrial revelation age, SNSs play a great role in communication, idea sharing, advertisement, marketing, enjoyment, and so forth (Salleh et al., 2013). There various SNSs like Facebook, Twitter, My-space, Google+, etc. All of these are essential parts of our lives. Registration is required to get an account on those platforms and make a profile of an individual to disseminate information and to be appeared to different groups (Hew, 2011). After logging in, the users can post, share, comment, like/dislike, and do many more things. SNSs are a popular and common platform for online social exchange of thoughts and for sharing feelings (Hoadley et al., 2010; Parvez et al., 2010; Rosen & Kluemper, 2008).

Nowadays, SNSs have become the main platform for getting aassessment of products/services. 77% of the online Purchasing decision is based on users reviews on SNSs (Petersen, 2013). More than a million people go through the product/service review from SNS every week (Baldacci, 2015). According to Kim et al. (2015), weak ties collection is certainly associated with sharing information in SNSs. It was also concluded in their study that feeling of enjoyment was proved as influ-ential predictors of sharing activity in SNSs. Various benefits come through SNSs nowadays. E-commerce is often done through SNS like Facebook. Perceived ease of use, perceived usefulness, and subjective norms has a direct relationship with users on line buying decision-making (Sin et al., 2012). Jairak et al. (2010) ascertained that the most influencing elements that have consequences on users ITU social net-working websites are collaborative learning, pleasure, and familiarity. Information sharing has come to be very handy and famous for SNSs, and SNSs have the principal traits of spreading records via social inter-actions (Savolainen, 1999; Body and Ellison, 2007; Ferguson, 2008; Chen et al., 2012; Shu and Chuang, 2011; Aral and Walker, 2011; Chen et al., 2014; Wang and Vaughan, 2014). SNSs additionally play a vital role in economic development, and many corporations invest billions of euros in advertisement in SNSs (Cha et al., 2009; Bernoff and Li, 2008; Adar and Adamic, 2005 and Gruhl et al., 2004) confirmed that the records proclaimed model had been changed by way of the oral communication effect. Considerable research on the influences of SNSs on firms overall performance (Scullin et al., 2004; Yang et al., 2012; Luo and Zhang, 2013) and consumers conduct (Rishika et al., 2013; Goh et al., 2013). 

Mouakket, (2015) confirmed in his research that per-ceived usefulness, satisfaction, habit, enjoyment, and subjective norms are the widespread elements impac-ting users ITUSNSs. This paper focuses on how the social satisfaction factor influences intention. No research is available now on this context.

Sociability Motivation, Fashion Status, and ITUSNSs

Jairak et al. (2010) concluded that the significantly influencing factors those impact users ITUSNSs are learning collaboration, pleasure & familiarity. Shao et al. (2020) stated that the high experienced users are more interactive, and the low experienced users are negative in SNS. Highly motivated users spent more time on Facebook than those lowly motivated is found from Ross et al. (2009). From an open-ended response, it was exposed that nine motives were influential for usage of Facebook as social networking, and those motives are communication, uploading images/photos, entertainment, planning events, exchanging messages, going through posts of others, knowing people better, finding contact information and self-presentation (Pempek et al., 2009). Some researchers studied ex-planations and conduct based on weblog writing. Huang et al. (2007) recognized 5 motivating elements those influence running a blog nature (i.e., self-expression, existence documentation, comment, neighborhood discussion board engagement, and information searching). Nardi et al. (2004) observed 5 causes through realistic interviews, and these factors are documentation of individual life experiences, opinion/commentary, showing emotions, expressing an idea through written documents, and maintaining community forums. Similarly, Jung et al. (2007) found 5 factors for having a private blog comparable to Papacharissis, (2002) factors for having a private site: amusement, self-expression, knowledge sharing, time passing, and verbal exchange with ones family and close circle. On the other hand Hsu & Lin, (2008) found from their research that ease of use, enjoyment, and sharing of knowledge were the reasons for blogging in Taiwan. Some researchers studied to identify the motives through readerspoints of view. About half of the survey respondents go through blogs for enjoyment and to know their choices. By using the theoretical framework of usage and gratifications on pagers, it was discovered that being fashionable depended on additional motivation over studies (Leung and Wei, 1998). For the above reasons, users of SNSs think that belonging to a specific community of SNSs is their status issues and social identity (Currás et al., 2013). SNSs open a new field for people to share photos, manage their expected self-image, and be updated with recent trends. SNSs help establishes a connection with others (Gruen et al., 2006) and creates attitude. Information exchange in SNSs also changes users views (Soderlund and Rosegren, 2007). For this reason, Lee et al. (2008) found that attitudes of the users depended on other negative comments on SNSs. Another research by Hsu and Lu, (2004) identified that attitudes to using online games were also affected by social factors. 

From the above research background and discussion, it is proposed that-

H1: Sociability Motivation significantly impacts users ITUSNSs.  

H2: Fashion Status significantly impacts users ITU-SNSs.  

Perceived Entertainment and ITUSNSs

Little relation is positively connected to sharing information in SNSs (Kim et al., 2015). Their study similarly acknowledged that enjoyment was a noteworthy factor in sharing information in SNSs. We know many more benefits are gained from SNSs, such as digital marketing, e-commerce, online business, etc. Another research showed that the impact of SNSs on gratification with family time and family contentment differ for various reasons. Using SNSs supported families in building family time entertainable, connecting with members of family, and raising a feeling of belongingness.Unlikely, the uses of SNSs take family time, decrease attention during in-person meetings, and negatively compare (Sharaievska & Stodolska, 2017). Moon and Kim, (2001) described enjoyment as the delight the man or woman senses objective when engaging in a specific conduct or doing work and identified from their study that enjoyment/enter-tainment is a primary aspect of Internet acceptance. Davis et al. (1992) studied intrinsic inspiration in the discussion about Technology Acceptance Model (TAM). They concluded that intrinsic enjoyment greatly affects users intention for using computer technology. Van der Heijden, (2004) stated that per-ceived enjoyment is a vital issue influencing users ITU a method of amusement orientation. Affective exchange, information seeking, amusement, to get bandwagon are the four motives are influential for blogs users (Huang et al., 2008). From the above research background and discussion, it is proposed that 

H3:  Perceived Entertainment significantly impacts users ITUSNSs.  

Perceived Benefit and ITUSNSs

According to Godes & Mayzlin, (2004) and Ferguson, (2008) a social community is a package that permits a user to correlate, establish communication, content sharing, and community creation. Hawkins et al. (2007) mentioned that SNS is the system that allows people to exchange information. On the other hand, (Boyd and Ellison, 2008; Zhang and Jastram, 2006; Jiang, 2014) described SNSs are the media that permits customers to post a profile with the system where they have different customers with whom they exchange information and observe what other do thus they create a common interest community or group.It was seen that a constructive association between the perceived usefulness of buying from e-commerce available in SNSs and the intention to purchase through those sites. 

If the usefulness of online purchasing increases, the intention to purchase from SNSs or other online media also increases. The study also showed a significant association between ease of use of SNSs and intention to purchase from SNSs. The authors concluded that if the purchasing process, delivery, and payments using online media like SNSs become easier, then the ITU- SNSs media for e-commerce increases (sin et al., 2012). A study explored that the financial performance of SMEs gets a substantialconstructive impact from Facebook usage. It was likewise uncovered that the nonfinancial performance of SMEs has a constructive effect on Facebook in the arena of minimization of cos, on marketing and client service, enhanced customer relations, and better information nearness.Moreover, it was discovered that Facebook usage among SMEs has significant factors like compatibility, cost-effectiveness, and interactivity (Ainin et al., 2015; Davis, 1989) described usefulness as the users perception that using specific tools are supportive of improving users action of the work and then user senses it as positive. Many researchers concluded that a direct association remains between the usefulness of that system and the adaption of that technology/system (Yen et al., 2010; Pontiggia & Virili, 2010; Sledgianowski & Kulviwat, 2009; Zhou & Wang, 2009; Lee, 2009; Wu et al., 2007). It was exposed by the research that users feel good when the SNSs allow them to efficiently make and continue relation among the systems/ process, which enable new users to become adopt the system (Li & Bernoff, 2008; Pfeil et al., 2009). It was proved by some scholars that SNSs have a profoundimpact that results to the ITU- SNSs. From the above research background and discussion, the following hypothesis can be drawn –

H4: Perceived Benefits significantly impact users ITUSNSs

Social Networking Satisfaction and ITUSNSs

Oliver, (1980) defined user satisfaction as ones expected result with the outcomes. Anderson and Srinivasan, (2003) said that users state of happiness in his/her past online activities is users social networking satisfaction. Hunt, (1977) stated that the frame of mind is emotion, and satisfaction is the assessment of the frame of mind. Similarly Oliver, (1980, 1981) projected that in the case of consumption, gratification was the assessment of attitudes. Users are contented with SNSs with quality information, social presence, and economic value, and ultimately satisfaction with SNSs creates ITUSNSs (Chow et al., 2015). On SNSs, people get the community to support any time and this support satisfies users in this medium; as a result, users get eager to use SNSs (Oh et al., 2014).Now we can propose the following hypothesis:

H5: Social Networking Satisfaction significantly impacts users ITUSNSs.  

Sociability Motivation, Fashion Status, Perceived Entertainment, Perceived Benefit, and Social Networking Satisfaction

According to Currás et al. (2013) attitude isone of the influential factors which impact users satisfaction and loyalty to using SNSs. There are also many factors those impact users ITUSNSs such as sociability, entertainment gratifications, and perceived risks (psycho-logical, time loss, and social). SNSs influence infor-mation sharing, relationship quality, and social life satisfaction. It was discovered likewise that quality of personal attachment is impacted by information disseminating, and finally, it is significantly connected to satisfaction of public life. Finally, it was concluded that the connection between SNSs engagement and relationship quality is completely inclined by sharing of information. Nevertheless, the association between SNSs involvement and community life gratification is negatively affected (Dang, 2021). Now we can propose the following hypothesis:

H6:  Sociability motivation significantly affects Social Networking Satisfaction.

H7: Fashion/ Status partially affect Social Networking Satisfaction.

H8: Perceived Entertainment significantly affects Social Networking Satisfaction.

H9 Perceived Benefit significantly affects Social Net-working Satisfaction.

The Mediating role of Social Networking Satisfaction 

Many researchers stated a constructive association bet-ween life satisfaction and SNSs utilization intentions, with the rate of SNSs utilization and excessive SNSs utilization (Satici & Uysal, 2015; Rae & Lonborg, 2015; Oliveira & Huertas, 2015). Oliver, (1980) de-fined user satisfaction as ones justification of the disparity between past desire and outcome. In digital world, satisfaction is described as the users gratification concerning ones prior online user experience" (Anderson and Srinivasan, 2003, p. 125). Hunt, (1977) stated that the frame of mind is emotion, and satisfaction is the assessment of the frame of mind. Another research displayed that the influence of SNSs on satisfaction with household amusement and household satisfaction differ for various reasons. It was once found that using SNSs supported families in constructing amusing family vacations, connecting with household members, and raising feelings of belongingness. Oppositely, SNSs use takes family time, decreases interest during in-person meetings, and negatively compares (Sharaievska & Stodolska, 2017).

Now we can propose the following hypothesis

H10:  Social Networking Satisfaction partially medi-ates the influence of Sociability Motivation on users ITUSNSs. 

H11: Social Networking Satisfaction partially meditates the influence of fashion/status on users ITU- SNSs.

H12: Social Networking Satisfaction partially meditates the influence of Perceived Benefit on users ITU- SNSs. 

H13: Social Networking Satisfaction partially mediates the influence of Perceived Entertainment on users ITUSNSs.

Measure

These questionnaires we used had been taken earlier research related to our topic and modified these questionnaires based on our purpose. We designed our questionnaire as renowned five-point Liker Scale. We measured sociability motivation, Fashion/status, and Perceived entertainment with four variables from Curras et al. (2013). The perceived benefit was calculated by three particulars taken from Main et al. (2019) and modified according to our topic. Social networking satisfaction by four variables was adopted from (Flavian et al., 2006; Janda et al., 2002; Oliver, 1980).   

This research revealed a strong connotation amid sociability motivation and ITUSNSs. This research result supports the earlier study by Currás et al., 2013. Practitioners may get help from this result as they understand what factors force users to use SNSs. Fashion/status has an insignificant relationship with ITUSNSs. This finding is the opposite of (Currás et al., 2013). This specifies that fashion/status is dis-similar from one country to another and one region to another regarding ITUSNSs. Reactionaries may get an idea not to promote SNSs focusing on fashionstatus issues regarding as same all over the world. This research showed that perceived entertainment has a notable effect on ITUSNSs. This result supports the findings (Currás et al., 2013). Perceived benefit and social networking satisfaction having a robust association with ITUSNSs. Moreover, we took a mediating variable to show how the mediating variable impacts the existing model. We took social networking satisfaction as a mediating variable. From our ana-lytical section, we can see that, social networking satis-faction partially mediates sociability motivation, fas-hion/status, and perceived benefit on ITUSNSs. It also completely mediates perceived entertainment on IT-USNSs. This mediatingrole indicates that not only sociability motivation, fashion/status, perceived entertainment, and perceived benefit impact on ITUS-NSs, but also social networking satisfaction has a great impact on users ITUSNSs. Practitioners should consider social networking satisfaction as a vitalaspect for analyzing users ITUSNSs. Moreover, practitioners should consider the prominence on making users satisfied while using SNSs; otherwise, users get demotivated toward using SNSs. Though our research is significant for implications in the practical field, some limitations have to be addressed for future study scope. 

Firstly, we collected our raw data in a short time frame, which indicates a business of data. So, future researchers should collect data over a long-time period. 

Secondly, we collected data from Bangladesh; the collected data volume was 311, which is very poor. To get more accurate results, future researchers should collect much more data. Thirdly, we conducted our survey for collecting data from online and face-to-face interview methods from people older than 15. Future researchers should consider those below 16 aged people as their respondents. Fourthly, our research mainly focused on the mediating role of social net-working satisfaction on ITUSNSs. Researchers may take any variable as the mediating factor. 

We are grateful to Dr. Appel Mahmud, Associate Professor, Department of Accounting and Information Systems, Begum Rokeya University, Rangpur, Bangla-desh, for providing proper guidelines in this research.

We declared that we dont have any conflicts of in-terest to publish the present work.