ABSTRACT
Tourism is a developing industry around the world. Tourism industry is dynamic as it plays a momentous role in the economy of developing and developed countries. The aim of the study is to understand the influential factors of tourists’ satisfaction with selected tourism destinations at Cumilla region in Bangladesh. Data are collected from 300 visitors’ by survey technique through a designed questionnaire with 5-point Likert scales. Simple random sampling method is used. Data are analyzed using frequency analysis, descriptive statistics, Pearson correlation, and regression analysis. From the results of regression analysis, the study is found that product, promotion, people, and psychical evidence as to the vital factors, which significantly effect tourists’ satisfaction. Therefore, it is suggested that the study creates consciousness among prospective tourists, researchers, academicians, government authorities, tourism businesses, politicians, and all the stakeholders, and also the tourism industry can be benefited knowing the factors of tourists’ satisfaction. Hence, the papers can be helped tourists’ satisfaction advance along with tourism destinations products offer to prospect tourists.
Keywords: Tourists’ satisfaction, Influential factors, Tourism industry, Cumilla region, and Bangladesh.
Citation: Hossain MM. (2020). Influential factors of tourists’ satisfaction in Bangladesh: evidence from selected tourism destinations at Cumilla region, Can. J. Bus. Inf. Stud., 2(4), 75-86. https://doi.org/10.34104/cjbis.020.075086
