ABSTRACT
Corporate social responsibility (CSR) has gotten a lot of study attention in the recent decade as a reflection of a company's beliefs and ethics. Consumer happiness is a growing area of research in this field. The study's goal is to learn how to measure the impact of corporate social responsibility on customer satisfaction in Cumilla city areas. The investigation gathers information from 150 banking customers in a personal interview using a structured questionnaire with five-point Likert scales from customers who have got service from a certain bank in Cumilla, Bangladesh. Data is gathered from customers and entered into an excel spreadsheet for analysis. Different forms of factor analysis are used to assess it. According to the findings of the survey, providing possibilities for rootless children to receive an education is more important than any other industry in terms of key variables that have a substantial impact on customer satisfaction. As a result, it is advised that the study raises awareness among potential customers, researchers, academicians, government officials, businessmen, legislators, and all other stakeholders and that the banking industry benefits from knowing the elements that influence customer happiness.
Keywords: Corporate Social Responsibility (CSR), Consumer satisfaction, and Cumilla region.
Citation: Hossain MM, Faruq MO, and Sharmin K. (2022). Measuring the impact of corporate social responsibility on customer satisfaction: insight from Cumilla city areas. Can. J. Bus. Inf. Stud., 4(1), 12-23.
https://doi.org/10.34104/cjbis.022.012023
