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Home / all-journals/ /Article

Reviewing YouTube as a Compelling Tool for the Promotion of Tourism


Sanjoy Kumar Roy1, Mst. Rinu Fatema1, Md. Jamsedul Islam1*, and Md. Nazmul Huda1


1Department of Tourism & Hospitality Management, Noakhali Science & Technology University (NSTU), Noakhali-3814, Chittagong, Bangladesh. 

*Correspondence: mji.thm.nstu@gmail.com (Md. Jamsedul Islam, Lecturer, Department of Tourism & Hospitality Management, NSTU, Noakhali, Bangladesh).

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ABSTRACT

YouTube has been recognized as one of the influential platforms as a social medium, allowing people across the world to express their thoughts and ideas through sharing videos. The travel-related videos have produced the second-highest searched results from its users of this giant social media in recent years. This study is basically based on an exploratory approach to discover the beneficial uses of YouTube as a promotional platform for travel businesses. To gain insight into the projection, information from secondary sources is investigated. A good quality video with logical contents containing the real scenario of travel products can be placed on YouTube to attract attention from a mass population in a very short time. The presentation of the information in this study, collected from established sources will construct an understanding of the online promotional tool and YouTube as one of them in influencing potential travelers. It will also provide an idea about the effectiveness of YouTube as a promotional tool for business through the revenue generation it has been earning from advertising. Bangladesh tourism and its stakeholders can take advantage of this online stage to make people aware of their products and services. 


Keywords: Tourism, YouTube, Online platforms, Promotion, Tourism products, Marketing, and Travel.


Citation:  Roy SK, Fatema MR, Islam MJ, and Huda MN. (2020). Reviewing YouTube as a compelling tool for the promotion of tourism, Int. J. Manag. Account. 2(5), 96-104. https://doi.org/10.34104/ijma.020.0960104


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