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Investigation of Vegetable Market Integration System in Dhaka City: A Study on Effective Supply Value Chain Analysis


Syed Moazzem Hossain1*, Chinmoy Sarker2, Md. Moshiul Alam3, Kulsum Begum Chowdhury4, and Md. Ghyes Kamal5


1Food Safety Specialist, International Development Group LLC, Dhaka, Bangladesh; 2Quality Control Manager, Mutual Food Products Ltd, Bangladesh; 3Senior Food Safety Specialist, International Development Group LLC, Dhaka, Bangladesh; 4National Value Chain & Consumer Studies Specialist, FAO, Bangladesh; and 5Senior Customs Specialist, International Development Group LLC, Dhaka, Bangladesh. 

*Correspondence: moazzem144@gmail.com (Syed Moazzem Hossain, Food Safety Specialist, International Develop-ment Group LLC, Gulshan-2, Dhaka-1212, Bangladesh).

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ABSTRACT

Vegetable cultivation in our country is growing day by day. We are now planting vegetables in our cultivable land area of 2.63 percent. Vegetables benefit farmers even more than other crops. It can play a vital role in improving the nutritional status of the chronically malnourished population of Bangladesh. There are various types of agricultural markets in Bangladesh through which agricultural products are traded. These are rural primary markets, rural assembly markets, rural secondary markets, and urban retail market. Before reaching the customers, vegetables are sold to wholesalers and retailers in Bangladesh. There is effectively a complete shortage of sophisticated vegetable handling equipment and facilities on the markets. Sorting, displaying, and selling are often performed from and into baskets at the ground level. Though Bangladeshi fruits and vegetables are exported to about 38 market destinations, the key buyers are primarily located in two regions: the United Kingdom and the Middle East. Bangladesh mostly exports fresh fruits and vegetables. However, during recent years export of processed as well as frozen vegetables had underway on a limited scale. The regular supply chain is for intermediaries to collect orders from exporters, go to production areas, collect crops from farmers/local markets, and arrange to deliver the same to exporters on the day of shipment. Owing to the opportunistic actions of sellers and consumers, the marketing cost rises, each seeking to take advantage of the other by means such as adulteration of the goods, cheating on weights and measures, and violating distribution contracts. In Bangladesh, the vegetable marketing system is challenging, awkward, and unorganized and needs to be established for the well-being of common citizens. 


Keywords: Vegetable market, Supply chain, Marketing system, Distribution, Analysis, and Dhaka.


Citation: Hossain SM, Sarker C, Alam MM, Chowdhury KB, and Kamal MG. (2020). Investigation of vegetable market integration system in Dhaka city: a study on effective supply value chain analysis, Int. J. Manag. Account. 2(6), 131-146. https://doi.org/10.34104/ijma.020.01310146


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