Fatima Zahra*

School of the Arts, Universiti Sains Malaysia, 11800 USM Penang, Malaysia. 

*Correspondence: zahrasiddiqi13@gmail.com (Fatima Zahra, School of the Arts, Universiti Sains Malaysia, 11800 USM Penang, Malaysia).

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ABSTRACT

Truck art has a long and illustrious tradition in South Asia. It is, above all, one of Pakistan's most popular and globally recognized art forms. The visual representation of the cultures of Pakistan's four regions is the cause for this art form's appeal. As a result, truck art has evolved into a means of expressing many cultural ideas via the appealing quality of its images. Such images emphasize the significance of the location or place from where the vehicle comes. Furthermore, the truck's graphics are not only appealing but also effective communicators. It’s a qualitative study based on rhetorical analysis, with the goal of understanding the culturally impacted images displayed on trucks. The study of the chosen truck images is based on topic categories that investigate various cultural connections of visuals. According to the findings, these truck images are rhetorical visuals that may interact with viewers. It delivers more strong information in the form of images and displays greater aesthetical beauty that draws the audience as a cultural representative of the region or location. This study, on the other hand, uses exemplification to show that vehicle pictures have a larger impact on the audience and convey ideas more successfully by beautifying aesthetical, religious, or cultural themes. As a consequence of such visual interpretations, one may become a detective who investigates cultural concepts, values, and traditions.

Keywords: Truck art, Retrospect, South Asian art, Ascension, Religious visuals, and Cultural visuals.

Citation: Zahra F. (2021). Truck art in retrospect: the ascension of religious, political and cultural visuals, Br. J. Arts Humanit., 3(5), 106-115. https://doi.org/10.34104/bjah.02101060115

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