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E-marketing Practice in Bangladesh: An Empirical Study on Trend of Use and Expansion in Business


Md. Abu Issa Gazi *


Department of Business Administration, The International University of Scholars, Middle Badda, Dhaka-1212, Bangladesh.

*Correspondence: maigazi@yahoo.com (Dr. Md. Abu Issa Gazi, Assistant Professor, Dept. of Business Administration, IUS, Bangladesh)

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ABSTRACT

E-Marketing is considered to be a process of exploring, creating, and delivering value to satisfy the needs and wants of a target market at a profit electronically. The widespread use of the internet has had an effect on much traditional marketing in Bangladesh, by prompting levels of competition amongst businesses and changing established marketing structures. This paper addresses the intension of the use of E-marketing strategies in business in Bangladesh. A total of 100 business owners were selected on a random sampling basis from Dhaka city in Bangladesh. A structured questionnaire was used to collect the required data. In analyzing data descriptive statistics were applied. The author has studied the published data to conceptualize the current scene of e-marketing progress in Bangladesh. They gathered data and information by using the primary and secondary methods. The study shows that in Bangladesh a praiseworthy rate of business owners have attained in online marketing and operating E-marketing tools for attracting qualified potential customers. The results also indicate that the policy implication to improve overall e-marketing and future prospects in the arena of E-marketing in Bangladesh. By developing and implementing E-marketing tools and techniques in business sectors in Bangladesh can take part in the implementation of the dream of digital Bangladesh. 


Keywords: Marketing, E-marketing, E-commerce, Information technology, Digital, and Information systems.


Citation: Gazi MAI. (2020). E-marketing practice in Bangladesh: an empirical study on trend of use and expansion in business, Can. J. Bus. Inf. Stud., 2(1), 12-23. https://doi.org/10.34104/cjbis.020.012023


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