Anika Subah Ahmad Upoma*

Department of English, Canadian University of Bangladesh, Pragati Sharani, Bir Uttam Rafiqul Islam Ave, Dhaka-1212, Bangladesh. 

*Correspondence: asa.upoma2020@gmail.com (Anika Subah Ahmad Upoma, Lecturer and Acting Head, Department of English, Canadian University of Bangladesh, Pragati Sharani, Bir Uttam Rafiqul Islam Ave, Dhaka-1212, Bangladesh).

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ABSTRACT

There exists broad recognition of the pivotal role of media in bringing about social change through transformation, as media clearly reflects the values of any given civilization. But the misrepresentation of women in media is on the whole a national problem because the majority of Bangladeshi teenagers look up to and emulates the personalities shown in the media, leading to gender stereotypes and even violence at times. This study seeks to discover how Bangladeshi teenagers feel about women being portrayed in media, and how relevant those portrayals are to their everyday lives. A purposive sampling strategy was used to pick a random sample of 100 14- to 20-year-old pupils. Of the 100 pupils who participated in the survey, half were boys and half were girls. The research data was collected with the aid of a self-constructed questionnaire, including 30 questions. The study shows how the media in Bangladesh, including movies, dramas, and commercials, etc perpetuate sexist stereotypes on multiple levels. In addition, this depiction reinforces old patriarchal gender notions, which adolescents tend to accept. One of the findings showed, female students were more likely to support traditional stereotypes about women and were more in favor of government regulation of media content compared to male students. 

Keywords: Bangladesh media, Adolescent, Portrayal, Women, Perception, Gender stereotype, and Patriarchy.

Citation: Upoma ASA. (2021). Analyzing the gender stereotypes in media: perception and impact on Bangla-deshi adolescents, Asian J. Soc. Sci. Leg. Stud., 3(5), 193-201. https://doi.org/10.34104/ajssls.021.02000208

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