Tharumini Weerakoon* 

Department of Health and Life Sciences, School of Psychological, Social and Behavioral Sciences, Coventry University, UK. 

*Correspondence: tharumini456@gmail.com

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ABSTRACT

This research examined factors affecting Diffusion of Entitlement to identify the most likely individual to be prone to Diffusion of Entitlement.  This was explored by considering 3 key factors; Self-esteem, Emotional Intelligence, and Culture Orientation. An online survey of a cross-sectional correlational design was conducted on 96 undergraduate students (21 males and 75 females, mean age = 21.1, SD = 4.72) from Coventry University, UK. 3 scales measuring the 3 independent variables along with a decision vignette to measure if an individual was prone to Diffusion of Entitlement or not was provided. The results were analyzed to show a high significance value for High Emotional Intelligence predicting Diffusion of Entitlement and no prediction from Self Esteem and Culture Orientation. 

Keywords: Diffusion of entitlement, Self-esteem, Scarce, Emotional intelligence, and Culture orientation.

Citation: Weerakoon T. (2020). Factors affecting diffusion of entitlement in consumption of scarce commodities: a psychological approach, Br. J. Arts Humanit., 2(6), 113-128. https://doi.org/10.34104/bjah.02001130128

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