Muhammad Usman1, Memoona Tahira2, Seyedeh Samaneh Fatemi3, and Fatima Zahra4*
1Department of Business Administration, Government College Women University Sialkot, Sialkot, Punjab, Pakistan; 2University of Agriculture, Faisalabad, Pakistan; 3School of the Arts, Universiti Sains Malaysia, Pulau Pinang, Malaysia; and 4Multan College of Arts Bahauddin, Zakariya University, Multan, Pakistan.
*Correspondence: drfatimasiddiqui@bzu.edu.pk (Dr. Fatima Zahra, Multan College of Arts, Bahauddin Zakariya University, Multan, Pakistan).
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ABSTRACT
Islamic-themed entertainment projects, such as films and television shows, have recently gained popularity. However, in these projects, lack of funding and investment opportunities has limited their growth potential. This paper explores the potential of Islamic finance to support the development of Islamic-themed entertainment projects. A qualitative research approach is used to analyses the current state of the Islamic finance industry, the challenges facing the development of Islamic-themed entertainment, and the potential benefits of using Islamic finance to finance such performing art projects. The findings suggest that Islamic finance can provide a viable funding solution for Islamic-themed entertainment projects, given its compatibility with Islamic values and principles, which align with the themes and values portrayed in these projects. The growth of entertainment ventures with an Islamic theme, including movies and television shows, may be facilitated by Islamic finance. The ethical and socially conscious outlook of Islamic finance aligns with the objectives of advancing Islamic culture and values through entertainment.
Keywords: Islamic finance, Performing arts, Entertainment industry, and Islamic perspective.
Citation: Usman M, Tahira M, Fatemi SS, and Zahra F. (2024). The potential of Islamic finance towards the development of Islamic-themed entertainment projects: performing arts, Asian J. Soc. Sci. Leg. Stud., 6(3), 83-91. https://doi.org/10.34104/ajssls.024.083091
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